EBay in Asia Essay Example | Topics and Well Written Essays - 750 words

EBay in Asia - Essay Example22).EBay has been trying to draw and quarter its focusing into the Asian markets. It has been noticed that the Ameri throw out companies have had to face some problems in making their slipway into the Asian markets. However, Starbucks has been successfully working in Asian markets since many years.Cultures have an influence over the markets so making them cultural markets and these ar the chief(prenominal) factors that are to be understood. EBay has been a failure in discretion the culture of Asian markets (Lovelock and Wirtz, 2005, p. 23).Gunaxi is the term that American companies should be familiar with. This explains the basic nature of dynamics mixed in the personal ne twork of influence and this concept runs in the Chinese society. This explains the dealing between two good deal in which one of the persons performs an act of service. EBay has failed to learn the fact that the Chinese, after the Africans, are corrupt people and bribery is a co mmon factor in the Chinese society. To excel in the Chinese society, EBay has failed to beat notice of the shipway in which Chinese people could be handled so as to curb ways in the markets. EBay had to make sure that right officials were bribed so as to make way into the markets (The University of California, 2006, p. 33).Marketing is an compound communication based process wherein it is understood that the needs of the customers can be satisfied through prissy communication. Marketing orientations play an important role in the marketing strategy. The product orientation is where the firm is come to with the quality of the product. The sales orientation, customer orientation, production, marketing and organizational orientations are the main orientations that firms have to keep in mind.For proper marketing the 4 Ps are known to the marketing world. The four Ps are necessary to understand the basic requirements for international marketing. The four Ps are inclusive of the Pro duct deals with stipulation related to the products as well as the needs of the customer. Pricing includes the prices as well as the discounts world offered on the products. Placement or distribution refers to the ways in which a product reaches the customer. Promotion is the way in which a product is marketed in the market so as to attract customers. These are the four main points that EBay has to keep in mind when reaching out to the international markets (Freeman and Bartels, 2004, p. 33).These are the four points which make up the marketing mix for any organization. Apart from these four points the other issues that should be kept in mind while reaching out to the international markets are the cultural differences with the other countries. These are the main errors that have been committed by EBay when making their ways into the international markets, especially Asian markets. In admission to this the expansion and entry into foreign markets can be achieved successfully by fol lowing the four mechanisms. exportation is the mechanism by which an international market can be reached in a proper modality by selling the product in a foreign market. The property of the licensor for product production can be used by the mechanism of