Rands anthem :: essays research papers

Rand's "Anthem" Anthem, a science fiction novel, deals with a future primitive society in which the forbidden word "I", which is punishable, has been replaced by "We". Anthem's theme seems to be about the meaning and glory of man's ego. In this novel, Rand shows that the individualism needed for building a complex technological civilization has been suppressed by collectivism. Rand glorifies man's individual ability to think, and appeals to emotion. The emotion is displayed at various time throughout the story; the encounters of Equality and Liberty, on the occasion regarding the discovery of the light bulb, and during the time the two find the house in which they will live in for the remainder of their lives. One day while Equality was tending to his job as street sweeper, he came across a beautiful young woman taking care of the fields. Even though it is forbidden, he decides to go over and talk to her. While they were talking, we see the first sign of emotions when "Their face did not move and they did not avert their eyes. Only their eyes grew wider, and there was triumph in their eyes, and it was not triumph over us, but over things we could not guess." Later, Liberty follows Equality into the forest, and the first sign of forbidden love is shown when "we bent to raise the Golden One to their feet, but when we touched them, it was as if madness had stricken us. We seized their body and we pressed our lips to theirs." Equality is excited with the joy of learning when he finishes his work of building a light bulb. "WE MADE IT. WE CREATED IT. We brought it forth from the night of the ages. We alone. Our hands. Our mind. Ours alone and only. We know not what we are saying. Our head is reeling." The emotion shown by Equality after having just built the light bulb is pride and happiness because he has just created some power unknown but to the people of the Unmentionable times. After he fully realizes what he has done, he has defensive emotions and has to "guard our tunnel as we had never guarded it before. For should any men save the Scholars learn of our secret, they would not understand it, nor would they believe us. They would see nothing, save our crime of working alone, and they would destroy us and our light." The climax of the story shows the greatest emotion of all, the feeling of euphoria. They have a feeling of well-being that overcomes them. Rands "anthem" :: essays research papers Rand's "Anthem" Anthem, a science fiction novel, deals with a future primitive society in which the forbidden word "I", which is punishable, has been replaced by "We". Anthem's theme seems to be about the meaning and glory of man's ego. In this novel, Rand shows that the individualism needed for building a complex technological civilization has been suppressed by collectivism. Rand glorifies man's individual ability to think, and appeals to emotion. The emotion is displayed at various time throughout the story; the encounters of Equality and Liberty, on the occasion regarding the discovery of the light bulb, and during the time the two find the house in which they will live in for the remainder of their lives. One day while Equality was tending to his job as street sweeper, he came across a beautiful young woman taking care of the fields. Even though it is forbidden, he decides to go over and talk to her. While they were talking, we see the first sign of emotions when "Their face did not move and they did not avert their eyes. Only their eyes grew wider, and there was triumph in their eyes, and it was not triumph over us, but over things we could not guess." Later, Liberty follows Equality into the forest, and the first sign of forbidden love is shown when "we bent to raise the Golden One to their feet, but when we touched them, it was as if madness had stricken us. We seized their body and we pressed our lips to theirs." Equality is excited with the joy of learning when he finishes his work of building a light bulb. "WE MADE IT. WE CREATED IT. We brought it forth from the night of the ages. We alone. Our hands. Our mind. Ours alone and only. We know not what we are saying. Our head is reeling." The emotion shown by Equality after having just built the light bulb is pride and happiness because he has just created some power unknown but to the people of the Unmentionable times. After he fully realizes what he has done, he has defensive emotions and has to "guard our tunnel as we had never guarded it before. For should any men save the Scholars learn of our secret, they would not understand it, nor would they believe us. They would see nothing, save our crime of working alone, and they would destroy us and our light." The climax of the story shows the greatest emotion of all, the feeling of euphoria. They have a feeling of well-being that overcomes them.

Manufacturing process Essay

?What are two items regarding the manufacturing process related to the organization that the team finds unique or interesting? One of the processes that we found interesting concerning the Coca Cola Company is that the company operates through multiple local channels. The operation is set-up to manufacture, sell concentrates, beverages bases and syrups with partnerships with within the local regions in the world. This occurs because Coca Cola is comprised of many bottling partners who manufacture, package merchandise, and distribute the final branded beverages through local customers and vending partners worldwide who then sell to their local consumers with in their region of distribution. This is a unique operation because most consumers would think that Coca Cola is located at one place of operation and distributed worldwide. Another unique aspect that we found interesting is that Coca Cola has a conservation process called Sustainable Packaging. This process starts with the company having and showing an active role with recovery and recycling process. One way they are in the forefront in this process is that they support and invest the placement of several thousand recycling bins in public areas every year. They also directly invested in six plastic bottle to bottle recycling plants around the world, these plants process millions of pounds of material each year. This process helps to produce new packaging along with other items within the company. These innovated conservation awareness processed has gain favorably and partnership with Ocean Conservation and Keep America BEAUTIFUL. These two process from producing the product to investing in conservation show the cradle to grave aspect of the Coca Cola Company.

How to become a medical receptionist

How to become a medical receptionist Careers in healthcare are booming right now. With significant advances in technology changing the game and an ever-larger population in need of healthcare services, it’s one of the biggest growth industries for the foreseeable future. But what if you’re not as interested in the hands-on medical end of things, or your skills are more administrative in nature? Becoming a medical receptionist could be the right path for you, with the best of both worlds. What does a medical receptionist do?Medical receptionists have many of the same duties as receptionists in other industries, but with a healthcare twist- managing patient records, taking initial medical information when a patient comes in, and managing day-to-day tasks for a medical office. A medical receptionist’s responsibilities may include the following:Answering phones and greeting patients in the officeTaking preliminary patient information, including medical and billing dataAnswering questions for patients an d visitorsCommunicating with patients and medical staffHelping to manage patient flow by communicating delays to patients, and announcing patient arrivals to the medical staffManaging patient details and records in accordance with patient confidentiality lawsMonitoring and stocking medical office suppliesMaintaining the waiting room or other public areasThe medical receptionist is often the first person people see when they enter a doctor’s office or other medical facility, so he or she is responsible for keeping a calm, welcoming environment for patients. This is typically a job with a standard 40-hour work week, although shifts may be necessary in medical offices that maintain weekend or overnight hours.What skills do medical receptionists have?Medical receptionists need to have solid people and administrative skills to keep things flowing efficiently in the doctor’s office.Organizational Skills:Â  Because the medical receptionist is usually the front-line person in a medical office, things need to be kept organized. We’ve all been in situations where the doctor’s office waiting room is chaotic with appointments delayed, and the medical receptionist can help manage this effectively by processing people quickly and efficiently, and making sure that all the necessary information is being communicated to the medical staff.Technical Skills:Â  The medical office may have recordkeeping software used to record patient information, so the job may require a degree of tech-savviness in addition to the usual Word and Excel skills. You should also be adept at using multi-line phone systems.Customer Service Skills:Â  Patients are customers, and the fact of being at a doctor’s office can add an extra level of stress. The medical receptionist should be friendly and good at handling people calmly, no matter what the situation may be.Time Management Skills:Â  Medical offices, especially busy ones, are based around appointment schedules. That means that as a medical receptionist, you may need to be multitasking (checking in multiple people, communicating information from the medical staff to waiting patients, processing paperwork) at any given time.What do you need to become a medical receptionist?There’s no specific degree necessary to become a medical receptionist, but you should have a high school diploma (or equivalent). Because of the administrative nature of the job, it’s typically not necessary to have specific medical knowledge. A background of basic medical knowledge and terminology can be helpful, however.How much does a medical receptionist make?The median annual salary for medical receptionists is $29,832, or $13.52 per hour, per PayScale.com. This can vary depending on whether the job is heavier on medical expertise or administrative focus.What is the outlook for medical receptionists?According to the U.S. Bureau of Labor Statistics, the demand for these receptionists is expected to grow by more than 10% by 2022- faster than average for all jobs.This can be a best-of-both-worlds job if you’re looking for an entry point into the healthcare field- you won’t be working with the gritty ins and outs of medicine, but you’ll still be an essential part of the medical office. If this sounds like the path for you, good luck!

Large scale study Essay Example

Large scale study Essay Example Large scale study Essay Large scale study Essay They conducted a large scale study involving several thousand children (between the ages of 9-12) who watched a television programme, which was aimed to reduce sex-role stereotypes. They watched this once a week for thirteen weeks. They found substantial reductions in the stereotypical attitudes and beliefs about gender roles after exposure to these programmes. Greenfield (1984) supports this view, who found that Sesame Streets use of ethnic and disabled minorities helped children from minority groups to have a greater sense of cultural pride.Futhermore Mares (1996) examined research into anti-stereotyping and overall found that there was a moderate positive effect that children become less stereotyped in their attitudes and beliefs. However, one problem with the idea of anti-stereotyping is that it assumes there is some better stereotype. People may not agree about desirable stereotypes, but the use of stereotypes presumes that someone can and should make this decision. A further question in relation to anti-stereotypes is whether they work. Pingree (1978) challenged the idea of anti-stereotypes.He found that adolescent boys showed stronger stereotypes after they were shown commercials with women in non-traditional roles. Stimulation Hypothesis This explanation claims that media can have enormous potential for education. This maybe in terms of providing suitable models for children to imitate but may be most effective when individuals are placed in everyday situations and methods of resolution are provided. For example, an individual is shown behaving ant-socially and the television character deals with the situation in a pro-social manner.This explanation has been criticised because there is a danger that children will imitate the anti-social behaviour and disregard the resolution. However, Lovelace and Huston (1983) claimed that the most effective way of communicating a pro-social message may be to present the pro-social message without an anti-social behaviour. But, it has been argued that the conflict resolution strategy can effectively convey pro-social behaviour if there are a variety of models showing pro-social actions, if the pro-social resolution is given enough time and attention and if viewing conditions are sufficient.Further Research Evidence Friedrich and Stein (1973) studied pre-school children who watched episodes of a pro-social television programme. They found that the children remembered much of the pro-social behaviour information contained within the programme, and they behaved in a more helpful way than children who watched neutral or aggressive television. A further finding was that the children became even more helpful if they role-played pro-social events from the programmes.Baran (1979) studied children older children (between 8-10 years old). The children watched an episode of The Waltons, in which there was much emphasis on helping behaviour. The children were found to behave in a more pro-social way than other children who had not seen the programme. This confirms the link between pro-social media and aggression. Research focuses almost exclusively on the effects of television. Mares and Woodard (2001) considered how other media could have important pro-social effects.They claimed that childrens books have traditionally carried pro-social messages (e. g. Snow White who looked after Dwarves and triumphed over evil stepmother) which young children are especially fond of reading over and over again, reinforcing the message. Evaluation Hearold (1986) found that pro-social behaviour has been found to be on average twice as great the adverse effects of television violence on aggressive behaviour. This may be because programme makers try to get across pro-social messages, which is not the case for anti-social behaviours.However, research has been criticised in that a pro-social behaviour is measured immediately after viewing programmes, and there therefore may not be any real, long term effects. This has been shown by Sagotsky et al (1981). He showed children (6 and 8 years old) co-operative behaviour being modelled. He found that children of both ages showed an immediate increase in co-operative behaviour, however only the 8 year olds continued to show an increased co-operation seven weeks later. This suggests that pro-social television programmes has relatively short-term effects on some childrens pro-social behaviour.On the other hand Eisenberg (1983) argued that pro-longed viewing of pro-social programmes can result in substantial increases in childrens pro-social reasoning. Moreover, the link between pro-social media and behaviour has been criticised in that exposure to filmed models has less effect than exposure to real models. Overall, research on pro-social media is somewhat disappointing in terms of the moderate findings and the lack of interest from researchers, particularly when contrasted with the vast number of studies related to the anti-social effects of media on behaviour.Psychologists ought to give pro-social media affects more attention. Media Influences on anti-social behaviour Much emphasis has been put on the role of media in influencing anti-social behaviour. Explanations as to how the media can exert an anti-social influence upon an individuals behaviour have been proposed. Cognitive Priming One reason why media violence may play a part in producing aggressive behaviour is due to Cognitive Priming. The basic idea is that aggressive ideas in violent media activate aggressive thoughts and feelings in the viewers because they are associated in memory.After watching a violent film, the viewer is primed to act violently because a network of memories associated with violence has been activated. Research Evidence Evidence for the importance of cognitive priming has been reported by Josephson (1987). In Condition 1, Canadian boys were shown a television programme involving violence in the form of a gun battle, in which the snipers communicated with each other by the means of walkie-talkies. In Condition 2, the boys watched a non-violent programme about a motocross team.After the boys had watched the television programmes, they all played floor hockey. Before the game started, the referee gave the boys instructions either by a walkie-talkie or a tape recorder. The findings showed that the boys who watched the violent programme and received the instructions by a walkie-talkie were more aggressive during the hockey game than the boys who watched the same programme but received instructions by tape recording. This suggests that the walkie-talkie acted as a cue to aggression. Huesmaan (2001) also supported the cognitive priming explanation of aggression.He stated that the concept is useful in explaining why the observation of aggression in the media is often followed aggressive acts that differ from the original behaviour. Desensitisation Desensitisation provides another explanation of the relationship between anti-social media and aggression. This explanation suggests that frequent viewing of television violence causes viewers to be less anxious and responsive about actual violence, seeing it as normal. In the absence of this anxiety, violence is no longer inhibited and aggressive behaviour portrayed on television may be imitated.Research Evidence The explanation has received research support from Cline et al (1973) who found that boys who watched a steady diet of violent television showed less physiological arousal to new scenes of violence than participants in the control group did. This is supported by Thomas et al (1977) who showed two groups of children a videotape of young children behaving aggressively and recorded their physiological reactions. He found the same results in relation to Cline et als (1973) study.These studies therefore imply that reduced responsiveness may be associated with an increased acceptance of violent behaviour. However, this explanation has been challenged by Cumberbatch (2001) who argued that people might get used to screen violence but this does not mean that they will get used to violence in the real world. He claimed violence is more likely to make children frightened. Social Learning theory An alternative explanation that explains the effect of media on anti-social behaviour is Banduras (1986) Social Learning theory.Bandura argued that television can teach skills that may be useful in committing acts of violence. He suggested that children learn forms of behaviour through observational learning or modelling and this behaviour may be imitated subsequently. This is especially likely if the specific behaviour is reinforced because it increases the likelihood of the child imitating the behaviour. Imitation is also more likely if the observer identifies with the character on television e. g. same age. Research Evidence Banduras Bobo experiment (1961) supports his explanation.He carried out a study where Nursery children watched a film where an adult behaved aggressively or non-aggressively towards a Bobo doll. He found that children in the aggressive condition reproduced the physical and verbal behaviours modelled by the adult. However, children in the non-aggressive condition showed very little aggression towards the dolls. This supports the view that children learn specific acts of aggression and also learn increased aggressiveness through imitating models even when such models are not real.There have also been anecdotal claims of copycat acts of violence. For example the two boys who murdered James Bulgar were said to have been inspired by the video Childs Play. However, there is no real evidence for this and Cumberbatch (2001) reports that no link was ever found. Furthermore, Hearold (1986) provided evidence that pro-social behaviours can also be learned from observing positive role models on television, especially if the models are rewarded for their behaviour.He also stated that it seems that the influence of television on pro-social behaviour is stronger than antisocial behaviour. All of the above explanations provide evidence that media can have an anti-social effect on behaviour. Further Research Evidence Research studies also support the view that media can have an anti-social effect on behaviour. For example Parke et al (1977) showed that aggression in delinquent boys rose if they watched violent films at home. In contrast, no change in aggressive behaviour was observed if they view non-violent films.However, it is hard to evaluate research conducted into the effects of media on anti-social behaviour because many of the studies are limited in scope, focusing only on the short term effects on behaviour of exposure to a single violent pr ogramme. Criticisms of research into the effect of media on anti-social behaviour Researchers have suggested that the media has no effect on aggression. Howitt and Cumberbatch (1974) conducted an analysis of 300 studies, which led to the conclusion that television violence does not influence childrens behaviour.A further criticism of explanations and research into the effect of media on anti-social behaviour is that there may be important individual differences which have to be taken into account. For example, people who are more aggressive may choose to watch anti-social programmes and are more influenced by them. Overall Evaluation Overall, evidence shows that media influences can have anti-social effects on behaviour. However, evidence has also been provided which claims it can also have pro-social effects. This suggests media may have both, depending on the context contained within the programme.

Create a Steller Creative Strategy with These 10 Real-Life Examples

Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and don’t forget, your creative strategy has to work. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like this†¦ You’ll feel like this. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Let’s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand why  they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. 😠¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but don’t worry. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.😉 S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Here’s an example of a S.M.A.R.T. goal: â€Å"I want to increase my conversion rate by 2% during Q4 2019.† 2. Marketing Key Performance Indicators It’s important that you know which metrics to measure when assessing your goal. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Well†¦ Here’s a quick example. Let’s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal†¦ But, if you write content that can help your target audience solve real-life problems†¦ well, you get the point. There’s your creative strategy. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Let’s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonials  are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating â€Å"95% of customers said they would never go back to their old laundry detergent.† The stat deems you credible and persuades your audience to believe you. Using facts  in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. â€Å"Recommended number one whitening toothpaste among dentists.† It’s a fact and it makes people trust the product. Lastly, demonstrating  how your product works can back up your benefits. Just make sure it actually works. 😉 We’ve all seen those OxiClean commercials†¦ Must I say anymore? 6. Positioning Brand positioning strategy  is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies aren’t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ’s task templates  are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Next you’ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. 😉 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that aren’t performing well The biggest thing with budgeting  is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this â€Å"out of the box,† sometimes we can forget about certain guidelines that our companies have. This step won’t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸ™Å' You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Well, you’re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. So hold your head up high and go into this with an â€Å"I can do it† attitude. 💠ª It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%  of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, it’s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. You’re probably thinking, I already do this. Chances are that you don’t as much as you could. Just because your content is educational, doesn’t mean it’s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. There’s nothing worse than reading a bone dry article. If it’s boring to write, chances are it’s just as boring to read. Make your consumers feel something when they read your content. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you aren’t promoting the content that you are writing, people aren’t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. â€Å"5x as many people read the headline as read the body copy.† - David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hub  for their customers to share beauty tips and product knowledge. It’s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.

Ethics and Professional Standards Essay Example | Topics and Well Written Essays - 1000 words

Ethics and Professional Standards - Essay Example In most cases these determinants are based on moral ethics or cultural beliefs and preferences. Many cultures have different background from which they base their decisions from. With increasing global resources, organizations have realized the need of respecting and appreciating different cultures. Additionally, international organizations have find ways to fit and to operate under the required ways when venturing into different cultures rather than theirs. In some cases organizations hire employees from a set of culture in order to know more m ore about a particular culture. Others have activities which are aimed at giving back to the societies they venture their business into. In an argument by Aubry (2010) giving back to the society is perceived as the best way to appreciate a population from a different culture. In project management, culture appreciation has been sensitized in most organizations. This case mainly applies in international companies. International companies usual ly indulge projects which include explorations of resources in locations with vast cultures. For this reason international companies have to incorporate culture appreciation techniques. Many projects carried out from different cultural settings have techniques which are in line with the host culture. Organization are advised to do a prior survey to the cultural environment they tend to base their project. Aubry (2010) argues that this kind of research is conducted the same way as market research the only difference being that market research is conducted on the targeted population while cultural research is done with regards of a whole community. Most issue researched on includes issues touching on religion and culture preferences. For example, for an organization to get proper reception in the Muslim culture, they have to be very cautious in the dressing code. In many projects undertaken by international companies, the communities involved have an important role in ensuring the suc cess of a project. In an argument by Brenner (2009) communities in cultural rich locations need more than incentives to corporate in projects involving big organizations. These occurrences have seen many western countries employ native cultural ethics and professional standards to suit their investment locations. After the research on the culture of the location intended for investment, international organizations then should formulate and come up with both professional and ethical standards to help them in implementing successful projects. Coming up with professional and ethical standards is the key to any project success. This is measured by how much corporation the project will have from the community or the target consumers. In an argument by the Project Management Institute Code of Ethics and Professional Conduct (2010) many western companies invest in continents like Africa with great recognition of ten cultural tasks ahead of them. For instance in Africa project management sh ould include a great piece of adherence to the new cultures involved. Communities need to feel comfortable before being part of a business venture. Ethical standards matter most. One of the most important ethical standards is religion preferences. Some cultures have a very strong opinion towards religion. This may include the specific days of worship. In this case an organization should avoid any

Integrated Childrens Services for Asthma Patient Essay

Integrated Childrens Services for Asthma Patient - Essay Example This essay analyzes that implementing the mandates of the programme, ‘Every Child Matters’ is a costly and time-consuming enterprise and the authorities are aware of this fact. They consider this a barrier to the actual implementation to the promotion of children’s welfare. Nevertheless, efforts have been made by the government to allocate adequate resources for the implementation of the programme and in safeguarding children’s welfare (House of Commons, 2005). In considering the above factors, it is important to note that local authorities need to enhance and maintain the links which they already have established with other agencies and individuals involved in the child’s care. These links and networks are essential to the efficient delivery and communication between and among those involved in the child’s care. In strengthening the network, it is possible to assist not just the child, but his family as well. In Elliot’s case, his fath er may also be assisted in the process of quitting his smoking habit in a strong effort towards helping his son. The discussion above sets forth important points under the programme ‘Every Child Matters’ as applied to Elliot who is an asthmatic child. The importance of collaboration was highlighted in this discussion and this collaboration is essential from the members of the team involved in the child’s care – from the healthcare team to the teachers, and even to the police and law enforcement authorities. The importance of this collaborative aspect of securing a... First is communication, where individuals from various disciplines talk with each other; second is cooperation, where there is low key joint working on a case-by-case basis; third is coordination, where more formalized joint working without sanctions for non-compliance is applied; fourth is coalition, where joint structures merge to create new joint identity; and finally, integration, where organizations merge to create new joint identity (Horwath and Morrison, 2007). In effect, collaborative partnerships can be seen in terms of the local and formal contribution, including whole agency collaboration. Collaboration is focused primarily on delivering services for individual users; then it relates to staff working with each other in order to deliver local services; lastly it refers to whole systems collaborating in relation to planning, commissioning, and managing services (Horwath and Morrison, 2007). Governments have now recognized the need to implement an interconnected relationship between the child and the individuals performing the services. With the implementation of the policies of â€Å"Every Child Matters,† coordinated services are now being available from all departments and agencies involved in children’s services. In considering the outcomes of collaboration for Elliot who is asthmatic, the concepts of collaboration includes the cooperation and collaboration of the child’s GP, family members, health visitors (health); and teachers, classmates (school); social services for assistance in relation to financial needs and support. The cooperation of these individuals is needed because their actions can all impact on the child’s health. The lowest level of coordination is related to each individual user. For Elliot, the coordination is